KOA – Modern European-Asian Fusion Fine Dining in Saudi Arabia
I had the privilege of working on the visual identity for KOA, a modern European-Asian fusion restaurant located in Jeddah, Saudi Arabia. Known for its luxurious fine dining experience and renowned head chef, the challenge was to develop a sophisticated yet inviting brand that would appeal to affluent guests while reflecting the restaurant’s international culinary influences and elegant ambiance.
Visual Identity / Packaging Design / Brand Styling & Theme
Brand Theme
The brand theme was inspired by the concept of bringing the outside inside, a fitting tribute to the restaurant’s stunning interior design. The space itself was a masterpiece, crafted with organic wooden shapes and bespoke firefly chandelier lighting that creates a serene, nature-inspired atmosphere. To reflect this, I developed an organic brand pattern inspired by the textures of autumn leaves, bringing an element of nature into the restaurant’s printed materials.
Visual Identity
The visual identity draws on the fusion of European and Asian cultures, combining luxurious, modern typography with organic design elements. I also developed an Arabic version of the logo, ensuring the brand resonates with both local and international guests. The logo and identity were carefully crafted to exude sophistication and warmth, ensuring a strong presence both in the restaurant and in any collateral materials. In addition, I designed a unique identity for Firefly, an exclusive cocktail bar housed within the restaurant. The bar’s logo and visual identity were crafted to reflect its intimate, upscale atmosphere, aligning with the restaurant’s overall luxurious and nature-inspired theme.
Restaurant Collateral
To enhance the fine dining experience, I developed the restaurant’s menus, brand disposables, and packaging design. The designs seamlessly integrated with the interior, ensuring the brand’s presence extended from the décor to every touchpoint. The organic autumn leaf pattern was applied across the print materials, creating a cohesive and elevated experience for guests, further enhancing the restaurant’s luxurious atmosphere.
With the visual identity and restaurant collateral in place, KOA is now a standout in the Jeddah fine dining scene. The brand exudes both modern luxury and nature-inspired elegance, perfectly matching the sophisticated culinary experience and exceptional interior design. The brand successfully communicates the unique blend of European and Asian flavours, offering an unforgettable dining experience for its discerning clientele.