Helping founders turn ambitious ideas into brands people love.
Together, we'll build a brand that's meaningful, memorable and built to last.
From Idea to Brand
Building a successful brand takes more than a great idea. Whether you're launching something new, refining an existing concept or preparing for growth, I help define what makes your business different and bring it to life through strategic positioning and brand identity.
How I Help
Every business is different, but the fundamentals of building a strong brand remain the same. My role is to help bring clarity, direction and momentum to the process, turning your ideas into brands that people understand, trust and remember.
1/ Define
Before creating a brand, we need to understand what makes it worth choosing.
Together we'll uncover your market positioning, audience, proposition and what makes your business different.
2/ Shape
This is where your vision becomes a brand.
We'll define how your brand looks, sounds and feels, creating the foundations for everything that follows.
3/ Launch
A brand only works when people can experience it.
From packaging and websites to physical spaces, launch materials and social content, we'll launch your brand into the real world.
4/ Grow
Building a brand doesn't stop at launch.
As your business evolves, I'll continue to provide strategic guidance, creative direction and ongoing support where needed.
Recent Brand Creation Projects:
Sticks & Cones — Brand Creation for a New Ice Cream Shop in Marylebone, London
Working closely with the founder to create a new neighbourhood ice cream brand from the ground up, combining artisan craftsmanship, playful personality and a welcoming brand experience designed to become part of local life.
Brand Strategy & Positioning / Brand Naming / Visual Identity / Website Design & Launch
Hazal — Brand Creation for a High-End Levantine Restaurant in Saudi Arabia
Helping shape a contemporary Levantine dining concept through visual identity, messaging and brand experience, creating a refined hospitality brand rooted in Middle Eastern heritage and elevated guest experience.
Visual Identity / Tone of Voice & Messaging / Brand Experience
Myra — Brand Creation for a Luxury Patisserie in Saudi Arabia
Working closely with the founders to create a new luxury patisserie brand from the ground up, combining European craftsmanship with a refined brand experience designed for the Saudi market.
Brand Strategy & Positioning / Brand Naming / Visual Identity
Burro Blanco — Brand Repositioning for a Fast-Growing QSR Brand in the UAE
Helping reposition a growing UAE restaurant brand for its next stage of expansion, creating a clearer market position, stronger visual identity and franchise-ready foundation designed to support growth across the GCC.
Brand Strategy & Positioning / Visual Identity / Brand Messaging & Voice / Global Franchise Expansion
HOSPITALITY / FOOD & BEVERAGE / RETAIL / LIFESTYLE /
HOSPITALITY / FOOD & BEVERAGE / RETAIL / LIFESTYLE /
Agency Expertise. Personal Partnerships.
For more than 15 years, I've helped founders create, launch and grow brands across hospitality, food & beverage, retail and lifestyle.
As former Creative Director and Co-Founder of a London branding agency, I led projects throughout the UK, the Middle East and beyond, working with everyone from ambitious startups to established brands preparing for growth.
Today, I work directly with founders, bringing together brand strategy, naming, storytelling, identity and creative direction to help turn ideas into brands people love.
Alongside me is a trusted network of senior specialists across design, development, content and production, giving clients access to agency-level expertise with a more personal, focused and collaborative approach.
What Founders Say
Marc helped me develop my brand from scratch, and the result is spectacular. He has a great understanding of both brand strategy and design, and really took the time to understand what I was trying to achieve. His ideas, guidance and attention to detail made the brand stronger than I had imagined. We've had fantastic feedback on both the brand and the logo, and I couldn't be happier with the outcome.
Petra Tanos - Founder / Sticks & Cones
We’ve been working with Marc for more than three years and he has become a trusted partner in the growth of Fresko. From evolving the brand for the UK market to refining our identity in Greece, he has consistently brought strategic thinking, creativity and clarity to every stage of the journey. He takes the time to understand both the business and the customer, and his work has played an important role in shaping Fresko into the brand it is today.
Sofia Zournatzidi - Founder / Fresko
Marc has been a key branding partner for more than six years, helping to create and develop hospitality brands including KOA, Myra and HAZAL. His ability to combine strategic thinking with creativity ensures every brand is built on a strong foundation before being brought to life. From positioning and naming through to identity design, he consistently creates brands that feel authentic, commercially strong and built for long-term growth.
Amro Bagedo - Founder & CEO / KRAIV & KAB Holding
Let's Talk About Your Brand
Whether you're launching something new, refining an existing concept or preparing for growth, I'd love to hear more about what you're building.
Building Brands From The Ground Up
Every brand is different, but most founders need support across strategy, naming, identity, launch and growth. Here are some of the ways I can help.
Brand Strategy & Positioning
Every successful brand starts with clarity. Together we'll define what your business stands for, who it's for and what makes it worth choosing, creating the strategic foundation for everything that follows.
Brand Naming
Finding the right name is one of the most important decisions you'll make. I help founders create distinctive, commercially viable names designed to support long-term growth.
Visual Identity Design
Once the strategy is clear, we'll create a visual identity that brings your brand to life, helping people recognise it, remember it and connect with it.
Ongoing Brand Support
Not every business needs a full rebrand. Sometimes you simply need an experienced brand partner to provide strategic guidance, creative direction and clarity as your business evolves.
Website Design & Build
Once the brand is defined, I design and build websites that bring it to life online. Every site is strategically structured to tell your story, build trust and convert visitors into customers.
Social Media Management
For selected clients, I provide ongoing content and social media support to help new brands build awareness, maintain consistency and stay visible after launch.
Thoughts on Building Better Brands
Insights from helping founders build hospitality, food & beverage and lifestyle brands across London and beyond.
Is Your Restaurant Brand Ready to Franchise?
Before opening a second location or entering a new market, your brand needs to be bigger than a logo. Drawing on projects such as Bread Ahead and Burro Blanco, this article explores the strategic foundations that help hospitality brands scale with clarity, consistency and confidence.
Why Most Restaurant Brands Get Positioning Wrong
Great food isn't enough to build a successful restaurant brand. This article explores why many hospitality concepts struggle to stand out, and how strong positioning, naming and brand strategy can create a business people remember, choose and return to.
People Don't Buy Products. They Buy Stories.
The strongest brands give people something to believe in, not just something to buy. Using real examples including Jebena Co, this article explores how brand storytelling creates emotional connection, strengthens loyalty and helps businesses stand out in crowded markets.
Choose a time and let's talk.