Brand Naming Services
Crafting Distinctive Brand Names That Resonate and Endure
As an experienced Brand Creator, I know that a brand name is more than just words—it’s the foundation of your brand identity and the first impression your audience will remember. A strong, strategic brand name reflects your values, defines your brand positioning, and ensures differentiation in a competitive market. Whether you need a name for a startup, product, or destination, I develop memorable, ownable, and SEO-friendly brand names that align with your vision and stand out in markets like London, Dubai, and Saudi Arabia.
Brand Naming Process:
1. Concept Exploration
The process begins with brand naming research and ideation, ensuring every name aligns with your brand strategy, values, and market positioning. I explore different naming approaches—descriptive, abstract, and invented names—to craft options that evoke the right emotional and strategic response. This stage establishes a strong creative direction before refining name selections.
2. Name Development
I develop a curated selection of unique, strategic brand names, each aligned with your brand identity and target audience. Every name is assessed for domain availability, social media handles, and preliminary trademark viability, ensuring it is ownable and legally secure. This process ensures you have viable, distinctive brand naming options that support long-term growth.
3. Brand Messaging
A brand name is just the beginning—it must integrate seamlessly with your brand messaging and positioning. This final stage includes strapline development, brand storytelling, and cultural relevance checks to ensure consistency across marketing, digital platforms, and brand communications. This ensures your name is not only memorable and unique but also strategically positioned for long-term success.
Brand Naming Projects:
Myra - Luxury Patisserie, Branding - Saudi Arabia
Crafting an elegant visual identity for Myra, a French-inspired patisserie in Saudi Arabia, combining timeless sophistication with a modern twist.
Brand Naming / Visual Identity / Packaging Design / Brand Styling & Theme
Fortrova - Gold Bullion, Branding - London, Ireland, Spain
Crafting a refined identity for Fortrova, a trusted supplier of gold bullion and precious metals, designed for high-net-worth investors.
Brand Strategy & Positioning / Brand Naming / Visual Identity / Brand Styling & Theme
Why Work With a Brand Naming Expert?
A successful brand name is more than just a word—it’s strategic, distinctive, and built for longevity. It should be effortless to say while deeply reflecting your brand identity and story. As a Brand Creator with extensive experience naming brands across London, Dubai, and Saudi Arabia, I develop names that are ownable, trademarkable, and aligned with business growth goals. From concept exploration to final implementation, every name is crafted with precision, purpose, and market positioning in mind.
Explore my branding insights:
Client Testimonials
"I’ve worked with Marc across multiple branding projects in both Dubai and London, and I couldn’t recommend him more. His attention to detail, strategic thinking, and creative expertise set him apart, ensuring every project is executed to the highest standard. Marc has a deep understanding of branding, positioning, and visual storytelling, allowing him to craft compelling brand identities that drive real commercial impact. Every collaboration has exceeded expectations, and I look forward to working on many more in the future!"
Charlie Mander – Co-Founder / Presman & Colard Award-Winning International Franchise Advisory
“Marc has been a key branding partner for me over the past six years, helping develop several hospitality brands from inception, including Myra and KOA. His approach is always thoughtful and strategic, ensuring each brand is visually distinctive and rooted in strong market positioning. From naming to identity design, he brings creativity, insight, and a deep understanding of what makes a brand resonate. His work has been instrumental in shaping several of my successful hospitality brands across Saudi Arabia, that feel both authentic and commercially impactful.”
Amro Bagedo – Founder & CEO / KRAIV & KAB Holding
"I had the pleasure of working with Marc on a rebranding project for Global Academy International in Qatar and our expansion into Saudi Arabia, and his work was truly exceptional. His expertise, creativity, and strategic insight made the entire process seamless, ensuring that every detail was carefully considered. Marc’s professionalism, clear communication, and deep understanding of brand positioning set him apart, delivering a result that exceeded expectations. I highly recommend him to anyone looking to elevate or reposition their brand with precision and impact.”
Omar Al Sheikh – Vice Chairman / OWMNYA Holding
