Arabian Ceramics – A Luxury Rebrand for an Industry Leader
Arabian Ceramics is a renowned name in luxury ceramics across Saudi Arabia and international markets, producing premium ceramic and porcelain tiles that blend innovation with craftsmanship. With ambitions to elevate its brand presence locally and globally, the company needed a refined, modern identity that reflected its heritage, innovation, and high-end appeal. I developed a comprehensive rebrand, ensuring the new identity aligned with Arabian Ceramics' premium positioning while reinforcing its reputation as a market leader.
(www.arabian-ceramics.com)
Visual Identity / Rebranding
Visual Identity
I developed a refined visual identity that reflects Arabian Ceramics' luxury, craftsmanship, and modern innovation. The logo was redesigned with a contemporary wordmark, complemented by a distinctive brandmark symbol, creating a strong and versatile identity. A sophisticated colour palette and bespoke typography system reinforced the brand’s premium positioning. To enhance brand styling, I created a custom geometric pattern, inspired by the intricate details of Arabian Ceramics’ exquisite porcelain tile designs. This new identity was brought to life across digital platforms and a premium brochure catalogue, ensuring a cohesive, high-end brand presence across all touchpoints.