SPH London – Rebranding for a Strategic Merger
SPH London was born from the merger of two established quantity surveying and project management firms, Stature London and Piercehill Consulting. As two respected names in the industry came together, the challenge was to create a unified brand identity that honoured their combined expertise while positioning them as a forward-thinking leader in their field. I was brought in to develop a brand strategy and visual identity that reflected SPH’s shared values, modern approach, and ambitious growth plans.
(www.stature.london)
Brand Strategy & Positioning / Visual Identity / Rebranding
Brand Strategy & Positioning
Merging two companies with strong reputations required careful brand strategy and positioning to ensure alignment in values, vision, and market perception. I developed a comprehensive brand strategy document that defined SPH’s mission, values, brand promise, and long-term growth objectives. This provided the foundation for the new brand identity, ensuring that it not only represented SPH’s industry heritage but also its progressive approach to quantity surveying and project management.
Visual Identity
The new brand identity needed to balance heritage and modernity, ensuring that SPH felt both established and contemporary. The logo design was crafted to reflect professionalism and clarity, while the updated font library and colour palette introduced a more vibrant, sophisticated aesthetic—breaking away from the traditionally corporate look often seen in the sector. The result was a clean, modern identity that signalled SPH’s expertise and innovation, reinforcing their commitment to shaping the future of their industry.
Brand Activation
The new identity launched at the end of 2024, marking the beginning of an exciting new chapter for SPH London. Since the rebrand, the company has already won major projects in Europe, strengthening its reputation as a trusted name in quantity surveying and project management. One of SPH’s most notable projects to date is its work on the acclaimed Mandrake Hotel in London—a testament to their expertise and ability to deliver outstanding results for high-profile developments.
A Brand Positioned for Growth
With a refined strategy and modern identity, SPH London is now positioned as a leader in its industry, blending decades of expertise with a fresh, forward-thinking approach. The rebrand not only unified the two companies under a strong, cohesive identity but also provided SPH with the tools to grow and expand its influence across London and beyond.