Rebranding

The rebrand was about creating an identity that matched Presman & Colard’s credibility and high-profile clientele. Their previous branding lacked the premium feel and authority needed to stand out in the luxury and hospitality sector. The new identity was designed to be elegant yet contemporary, reflecting their role as trusted partners to some of the world’s most prestigious brands. The refined visual styling now conveys confidence, expertise, and international reach, ensuring consistency across all brand touchpoints.

Visual Identity

To bring the new positioning to life, I developed a modern, sophisticated logo, a refined colour palette, and an updated font library that balances professionalism with a sense of approachability. The new identity not only enhances their global presence but also helps differentiate them within the competitive franchise sector. This evolution ensures that Presman & Colard’s brand feels as established and forward-thinking as the clients they represent.

Website Design, UX & Development

A key part of the project was a complete website redesign, ensuring that the brand’s digital presence was as polished and compelling as their advisory services. The previous website lacked a clear narrative and structure, making it difficult to communicate the breadth of their expertise. The new site was designed to feel seamless, engaging, and intuitive, creating a premium user experience that reflects their role as an authority in the industry.

A Brand Aligned for Global Growth

With a refined brand identity and a fully reimagined digital presence, Presman & Colard is now positioned exactly where they should be—as a world-class franchise advisory, trusted by leading hospitality brands internationally. This rebrand not only enhances their credibility but also provides them with the right tools to attract and engage with future clients.