Strategy & Identity Design for F&B, Hospitality and Lifestyle Brands
A personal brand studio, led by Marc Cross, helping ambitious founders build standout brands that connect, compete and grow.
With 15+ years of global experience, I help founders and businesses build brands with clarity, creativity and commercial edge — supported by my trusted creative team to bring each project to life.
Branding Services:
Brand Strategy & Positioning
I help uncover the essence of your brand — what it stands for, how it’s positioned, and why it matters. From mission and values to audience and competition, I define a clear foundation to guide your brand’s identity. Every strategy includes practical rollout planning — turning insight into action through launch ideas and long-term brand initiatives.
Brand Name Creation
Naming is one of the most defining decisions a brand can make. I work closely with founders and marketing leads to create names that are relevant, memorable, and rooted in strategy — whether for a new brand, product, or sub-brand.
Visual Identity Design
Whether I’ve already defined your strategy or you're starting fresh, I create distinctive visual identities that reflect who you are and where you're going — from custom logo design and visual language to full identity systems. Every detail is grounded in insight and designed to help your brand connect and grow.
Strategic Brand Partnership
Long-term, expert support to help your brand evolve with clarity and confidence. I work as an embedded partner — offering strategic insight, creative guidance, and direction as your business grows, expands, or enters new markets.
HOSPITALITY. F&B. LIFESTYLE.
HOSPITALITY. F&B. LIFESTYLE.
Featured Projects:
Town Hall Hotel - Strategic Repositioning & Visual Identity of a Luxury London Landmark
I evolved Town Hall Hotel’s brand from a quiet business stay to a culturally connected East London destination — blending civic storytelling, refined identity and lifestyle-led experiences.
Brand Strategy & Positioning / Brand Messaging & Voice / Brand Experience / Visual Identity
Burro Blanco - Brand Strategy & Visual Identity for a fast-growing Burrito Restaurant in Dubai
A bold repositioning and visual identity refresh for this fast-growing QSR brand in the UAE, built to scale with story, style and franchise-ready clarity.
Brand Strategy & Positioning / Brand Messaging & Voice / Visual Identity / Global Franchise Expansion
