15+ years helping brands define who they are, what they stand for, and how they connect - through strategy and design.
I work with premium lifestyle businesses to build impactful brands through strategic development, focused market positioning, and distinctive visual identity - guiding founders from idea to identity.
With 15+ years as Co-Founder and Creative Director at international agency Klinical, I’ve shaped strategies and led creative work for hospitality, luxury and lifestyle brands across the UK, Europe and the Middle East. I work with founders and teams to build distinctive brand identities, from positioning and naming through to visual execution, that thrive in competitive markets.
LONDON. DUBAI. WORLDWIDE.
LONDON. DUBAI. WORLDWIDE.
Featured Project: Brand Strategy & Visual Identity for a Burrito QSR in Dubai
Helping this bold, home-grown food brand sharpen its positioning and visual identity as it expands across the UAE.
Every successful brand begins with strategy. I help businesses define a clear, confident brand foundation - whether launching, repositioning, or expanding into new markets.
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Through in-depth discovery sessions, I uncover the essence of your business - your mission, values, audience, and competitive landscape. Using strategic insight and focused market research, I define a clear, differentiated brand positioning that aligns with your goals, connects with the right audience, and drives long-term growth.
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Brand naming is one of the most important early decisions in shaping a brand's identity and direction. I work directly with founders and marketing leads to develop tailored naming strategies that are clear, relevant, and grounded in brand positioning. Whether you're naming a new business, product, or sub-brand, I can deliver stronger, more resonant name choices.
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Once your brand’s strategic foundation is in place, I can also bring it to life visually - from logo design and brand styling to full identity systems. With 15+ years of design experience, I ensure your strategy is carried through to execution with consistency, precision, and creative integrity.
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Beyond initial strategy, I offer ongoing brand consultancy to help you stay relevant, evolve your brand experience, and navigate change. Whether expanding, franchising, or refining messaging, I act as a long-term partner to support internal teams and guide strategic decisions with clarity and consistency.
Explore Branding Insights:
Preparing your Restaurant for Franchising
Franchising is an exciting milestone for any successful restaurant. It’s an opportunity to expand your brand, reach new markets, and create a legacy. However, many businesses discover that before they can take this leap, their brand image often requires significant refinement.
Launching a New Restaurant in Dubai? Here’s How to Stand Out
Dubai is a vibrant, fast-paced market that offers incredible opportunities for new restaurant concepts. However, with such a competitive culinary landscape, building a strong brand is essential to stand out and connect with your audience. Here are the key steps to creating a brand that your customers will love.
Adapting Brand Strategy for Middle East Markets
Expanding into Dubai or Saudi Arabia presents exciting opportunities for brands, but it also requires a strategic approach that considers the unique cultural, economic, and social differences between the two dynamic markets.
Client Testimonials
"I’ve worked with Marc on multiple branding projects in both Dubai and London, often supporting clients as they prepare for expansion or move into franchising. What really sets him apart is his ability to turn complex business goals into clear, confident brand positioning. He combines strategic insight with creative thinking, shaping brand narratives that feel both commercially sound and visually engaging. Every project has gone above and beyond, and I always look forward to the next collaboration.”
Charlie Mander - Co-Founder / Presman & Colard
“Marc has been a key branding partner for me over the past six years, helping to develop hospitality brands like KOA, Myra, and most recently HAZAL. His approach is thoughtful and strategic, ensuring each brand is grounded in strong positioning and brought to life with clarity and creativity. From naming to identity design, he knows how to make a brand resonate in the Saudi market. His work has been instrumental in creating concepts that feel both authentic and commercially strong.”
Amro Bagedo - Founder & CEO / KRAIV & KAB Holding
“Working with Marc on the rebrand for Global Academy International - a group of successful schools with a rich history, founded by my father - was a brilliant experience. He brought clarity to our thinking, helping reposition the brand with confidence while respecting its legacy. From our founding schools in Qatar to our expansion into Saudi Arabia via franchising, Marc’s insight, strategic focus, and collaborative approach made a lasting impact on the outcome.”
Omar Al Sheikh - Vice Chairman / OWMNYA Holding