Brand Naming

The name Myra is derived from the Latin word meaning “extraordinary”, in Greek, it signifies “abundance”, and in Sanskrit, it translates to “beloved.” These meanings perfectly reflect the brand’s vision—offering an abundance of indulgence, exquisite craftsmanship, and a beloved luxury experience.

Brand Theme

The brand theme was crafted to merge the elegance of French patisserie with the rich cultural sensibilities of Saudi Arabia. Inspired by the region’s love for exquisite craftsmanship, social gatherings, and appreciation for international food concepts, Myra’s brand identity was built to resonate with an audience that values both tradition and innovation. The visual and thematic elements reflect the region’s culture of evening socialising, using deep, rich colours, gold star motifs, and luxurious accents, evoking a sense of magic and wonder.

Visual Identity

The visual identity reflects Myra’s dedication to sophistication, craftsmanship, and luxury. I developed a refined logo and brand identity system that embodies the essence of fine French patisserie, while also aligning with the aesthetic preferences of the Middle Eastern market. Inspired by Saudi Arabia’s appreciation for opulence and beauty, the design incorporates elegant typography, rich colour palettes, and intricate details, creating a luxurious yet inviting feel. The gold star motifs subtly reference the region’s nighttime culture and fascination with celestial beauty, reinforcing the brand’s allure.

Craftsmanship and Excellence

At Myra, every product is handcrafted with precision and artistry, reflecting the heritage of fine pastry-making. The brand brings together traditional French techniques with locally sourced ingredients and flavours, celebrating Saudi Arabia’s rich culinary landscape. Behind this culinary excellence is Chef Jonas Plangger, a renowned pastry chef with experience at The Dorchester, ensuring that every creation meets the highest standards of taste and quality.

This commitment to craftsmanship extends beyond the product itself—it’s embedded in every brand touchpoint, from the impeccable packaging to the overall customer experience. I worked closely with the team to create a visual identity that communicates this level of excellence, aligning with Myra’s high-end positioning in the luxury food scene.

Corporate Profile

Beyond the visual identity, I helped develop a corporate profile document, designed to showcase Myra’s brand story, mission, and vision for growth. This serves as a key asset for potential investors and business partners, supporting the brand’s expansion across the region. By clearly articulating Myra’s commitment to quality, authenticity, and innovation, the document reinforces the brand’s position as a leader in luxury patisserie in Saudi Arabia.

Today, Myra stands as a beacon of fine patisserie in Saudi Arabia, delivering a memorable culinary experience that blends European artistry with regional flavours. As the first drive-through luxury patisserie in the region, Myra continues to surprise and delight customers, setting new standards in the market. Its fusion of timeless French craftsmanship, modern branding, and a deep understanding of Saudi culture makes it a standout in the luxury food scene.