Brand Naming & Theme

Myra is derived from the Latin word meaning “extraordinary,” and in Greek, it signifies “abundance,” while in Sanskrit, it translates to “beloved.” These meanings align with the essence of the brand, which is all about indulgence, luxury, and exceptional craftsmanship. The brand theme was crafted around the notions of luxury, decadence, and taste, with a touch of European flair that resonates with the affluent clientele in the region.

Visual Identity

The visual identity reflects Myra’s dedication to sophistication and quality. I developed a refined logo that exudes both elegance and warmth, capturing the essence of French patisserie artistry while appealing to the discerning Middle Eastern market. The design includes subtle, luxurious touches that are perfect for the brand’s high-end positioning.

Craftsmanship and Excellence

Every product at Myra is hand-crafted with precision, reflecting the commitment to quality that runs through every aspect of the brand. From the perfectly baked pastries to the impeccable packaging, every detail is thoughtfully executed to ensure an exceptional customer experience. I worked closely with the team to create a visual identity that communicates this excellence and aligns with the refined atmosphere of the patisserie.

Corporate Profile

In addition to the visual identity, I helped develop an impressive corporate profile document that showcases the brand’s offering, mission, and values, designed to aid in the brand’s expansion across the region. This document serves as a key asset for potential investors and partners, helping Myra convey its vision for luxury patisserie and its plans for future growth.

Myra is now a beacon of fine patisserie in Saudi Arabia, delivering a memorable culinary experience that surprises and delights every guest. The brand’s fusion of European techniques and regional flair, combined with its commitment to perfection, makes it a standout in the luxury food scene.