Luxury & Lifestyle Visual Identity and Logo Design Services
Crafting Timeless Brand Identities for Luxury & Lifestyle Businesses
In the world of luxury, branding goes beyond logo design—it’s about evoking aspiration and forging an emotional connection. A premium visual identity communicates quality, trust, and heritage while captivating discerning audiences. From bespoke packaging and striking exterior signage to cohesive digital platforms, every touchpoint matters. With experience working with luxury brands in London, Dubai, and Saudi Arabia, I ensure your brand presence is seamless, impactful, and tailored to these vibrant markets.
Visual Identity Process:
1. Concept Ideation
This stage focuses on brainstorming and moodboarding to explore creative directions for your brand. Using my expertise in logo design and visual identity, I develop unique concepts that align with your brand strategy, positioning, and target audience. This process ensures your brand’s identity tells a compelling story and reflects the premium quality of a luxury brand.
2. Logo Design & Colours
At this stage, I develop three logo design options, paired with a bespoke colour palette and brand typography to define your identity. Once a final design is approved, I provide clear brand guidelines to maintain consistency and supply all logo files in the required formats. This phase establishes a strong visual identity, ensuring adaptability across all platforms, from digital to print and beyond.
3. Brand Activation
With your visual identity established, I roll it out across key brand touchpoints, from digital assets and social media to print, packaging, and marketing materials. This stage may include custom brand assets like patterns, textures, icons, and graphics that enhance recognition. The goal is to create a cohesive brand presence that translates seamlessly across all platforms, ensuring consistency and leaving a lasting impression.
Visual Identity Projects:
Myra - Luxury Patisserie, Branding - Saudi Arabia
Crafting an elegant logo design and visual identity for Myra, a French-inspired patisserie in Saudi Arabia, combining timeless sophistication with a modern twist.
Brand Naming / Visual Identity / Packaging Design / Brand Styling & Theme
Higginson Grey - Real Estate Developers, Branding - London
Creating a refined logo design and visual identity for Higginson Grey, a prestigious London property developer, with a distinctive monogram and high end brand theme.
Brand Strategy & Positioning / Visual Identity / Brand Application
Why Work With a Brand Designer?
A strong visual identity isn’t just seen—it’s experienced. The best brands leave lasting impressions by blending logo design, distinctive aesthetics, and compelling storytelling. With expertise in London, Dubai, and Saudi Arabia, I craft high-performance brand identities that captivate audiences, elevate perception, and inspire customer loyalty across every touchpoint.
Explore my branding insights:
Client Testimonials:
"I’ve worked with Marc across multiple branding projects in both Dubai and London, and I couldn’t recommend him more. His attention to detail, strategic thinking, and creative expertise set him apart, ensuring every project is executed to the highest standard. Marc has a deep understanding of branding, positioning, and visual storytelling, allowing him to craft compelling brand identities that drive real commercial impact. Every collaboration has exceeded expectations, and I look forward to working on many more in the future!"
Charlie Mander – Co-Founder / Presman & Colard Award-Winning International Franchise Advisory
“Marc has been a key branding partner for me over the past six years, helping develop several hospitality brands from inception, including Myra and KOA. His approach is always thoughtful and strategic, ensuring each brand is visually distinctive and rooted in strong market positioning. From naming to identity design, he brings creativity, insight, and a deep understanding of what makes a brand resonate. His work has been instrumental in shaping several of my successful hospitality brands across Saudi Arabia, that feel both authentic and commercially impactful.”
Amro Bagedo – Founder & CEO / KRAIV & KAB Holding
"I had the pleasure of working with Marc on a rebranding project for Global Academy International in Qatar and our expansion into Saudi Arabia, and his work was truly exceptional. His expertise, creativity, and strategic insight made the entire process seamless, ensuring that every detail was carefully considered. Marc’s professionalism, clear communication, and deep understanding of brand positioning set him apart, delivering a result that exceeded expectations. I highly recommend him to anyone looking to elevate or reposition their brand with precision and impact.”
Omar Al Sheikh – Vice Chairman / OWMNYA Holding
